American-made rods, flies, and jigs since 1936.
Shop by species or shop the originals.



Shop by how you fish

Rods

Sensitive Wilderness rods built to feel the bite.

Ugly Bug / Jigs

Stand-up anti-snag jigs for rock, wood, and rip-rap.

Floats

Slip floats and bobbers that show more bites.

Fly kits / TTS

Hand-tied flies, kits, and TTS soft baits.

Signature Gapen tackle

Gapen Ugly Bug jig

Ugly Bug

Stand-up anti-snag jig that sheds hang-ups.

Shop
Gapen Bait-Walker

Bait-Walker

Keeps bait in the strike zone along the bottom.

Shop
Wilderness spinning rod

Wilderness Rod

Light, sensitive jigging rods for all-day fishing.

Shop
Original Muddler fly

Original Muddler

Invented by Don Gapen in 1936. Still the standard.

Shop
TTS T-Leech soft bait

TTS T-Leech

Soft plastic leech profile for bass and walleye.

Shop
Gapen Premium Rod and Reel Combo

Deal of the week

Gapen Premium Rod & Reel Combo

Special $109.95 (was $165.95). Medium-heavy rod, matching reel, embroidered bag, and free lure — one real deal, not a clearance dump.

Shop the deal
Since 1936. We invented the Muddler. Still made in the USA.

Family tackle from Don Gapen’s original fly to today’s Ugly Bug and Bait-Walker.

About Gapen Shop Muddler flies

How-to / Learn

River smallmouth

Drift and hop an Ugly Bug through rock and current for Iowa and Midwest smallmouth.

Ugly Bug tips →

Crappie floats

Suspend bait under a Gapen slip float so you see every light bite.

Shop floats →

Steelhead & Muddler

The 1936 Original Muddler still earns a spot in the steelhead box.

Shop the Muddler →

New colors and river reports

No spam — just tackle drops and fishing notes from Gapen.

Lifetime rod warranty
Wilderness rods built to last
USA assembly
Still made in the USA
Talk to an angler
1.877.623.2099
Secure checkout
Shop with confidence



Gapen Flub Dub (Deep Diver) Flub Dub (Deep Diver)
Starting At $7.50
Free Shipping
(9)
Gapen Crappie Monkey fishing lure Crappie Monkey
: $1.39
Price: $1.39
Sale Price: $1.25
Save $0.14!
Free Shipping
(5)
Gapen General Trout Fly Kit fishing fly General Trout Fly Kit
: $26.99
Price: $19.95
Save $7.04!
Free Shipping
Gapen Wilderness spinning rod Wilderness Rod - Spinning
Starting At $75.00

(30)
Gapen Crappie Bait jig with soft plastic tail Crappie Bait
: $1.39
Price: $1.39
Sale Price: $1.25
Save $0.14!
Free Shipping
(3)
Tail Dancer 1/32 oz – Gapen Tackle Tail Dancer 1/32 oz
: $1.39
Price: $1.39
Sale Price: $1.25
Save $0.14!
Free Shipping
(2)



Today's Super Deal!

Gapen-Premium-Rod-Reel-Combo

more info
: $165.95
Price: $109.95
Gapen Premium rod and reel combo, medium-heavy

The Gapen Premium Medium-Heavy Rod & Reel Combo includes a sensitive fishing rod, matching reel, embroidered bag, and free lure. Currently offered at a special price — excellent multi-species setup.


Top Sellers

Gapen Bait-Walker
Starting At $2.00
Gapen Mr. Waxy
Price: $1.25
Crappie & Other Panfish Book - by Dan Gapen Sr.
Price: $12.95
Gapen Panfish Float
Price: $3.50
Gapen Walleye Float
Price: $3.75


New Products

Gapen's Muddler Minnow Jig
Starting At $3.25
Spin-Bee BT
Starting At $3.29
Gapen Fishing Reel Wild River 1
Price: $49.95
Wilderness-Life-As-I-Lived-It
Price: $34.95